Unmistakable: Why Only Is Better Than Best

Recommended reading!


Stop trying to beat everyone else. True success is playing by your own rules, creating work that no one can replicate. Don’t be the best, be the only.

You’re on the conventional path, checking off accomplishments. You might be doing okay by normal standards, but you still feel restless, bored, and limited.

Srinivas Rao gets it. As a new business school graduate, Srinivas’s dreams were crushed by a soulless job that demanded only conformity. Sick of struggling to keep his head above water, Srinivas quit his job and took to the waves, pursuing his dream of learning to surf.

He also found the freedom to chart his own course. Interviewing more than five hundred creative people on his Unmistakable Creative podcast was the ultimate education. He heard how guests including Seth Godin, Elle Luna, Tim Ferriss, Simon Sinek, and Danielle LaPorte blazed their own trails. Srinivas blends his own story with theirs to tell you: You can find that courage too. Don’t be just one among many—be the only. Be unmistakable.

Trying to be the best will chain you to others’ definition of success. Unmistakable work, on the other hand, could only have been created by one person, so competition is irrelevant. Like Banksy’s art or Tim Burton’s films, unmistakable work needs no signature and has no precedent.

Whether you’re a business owner, an artist, or just someone who wants to leave your mark on the world, Unmistakable will inspire you to create your own path and define your own success.

Get it here: Unmistakable: Why Only Is Better Than Best

A photo posted by Emma Holmes (@emmaholmez) on

The true story of how I came to own a copy of this awesome book.

I opened the mailer this this book arrived in and didn’t remember ordering it. No invoice, no packing slip. I shrugged it off, putting it down to forgetting a pre-order. It turned out I couldn’t remember ordering it because I didn’t. It later came to light, as I shared this image on Instagram, that the awesome and unmistakeable Karen Pery had sent it which both surprised and delighted me because that’s Karen’s actual job title; surprise and delighter (delighterer?)! ????????✨THANK YOU!

We were talking book writing and I threw out an idea that it would be cool to create a book with surfing analogies. Turns out this one has exactly that and Karen very thoughtfully ordered one there and then and had it sent to me.

Life is a wave. Let’s go ride it!

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